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Darren’s insights

What To Do If Your Home Isn’t Generating Any Interest?

We all dream of a stress-free and smooth property sale, but what do you do if you’re struggling to find a buyer? We have some suggestions.

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Putting your home on the market is an exciting and nervous time. A fresh start and a new chapter. But, sometimes, you can run into problems. Your home might struggle to attract interest and the longer it sits on the shelf the more anxious you become.

According to recent reports it takes an average of 92 days to sell a property in the UK. It can be a laborious process. High pricing, inefficient agents, poor picture choice – even the local area can all contribute to a home’s struggle to catch the eye.

However, with the right help, no problem is insurmountable. There is always a way to position your home for the right families to see. Read on for some answers.

List your home on the right platforms – not just Rightmove!

A crucial first step. Your home might be beautiful but it won’t generate interest if people can’t find it. That means you need to do more than list it on Rightmove and Zoopla. The world has moved on and social media needs to be part of your plan.

Home video tours

If your home isn’t generating interest you need to get creative – there are no limits to how you can market it. Video tours take potential buyers inside your home while expert photography can bring out its charm and appeal to the right people.

The power of pictures

Think about the last really powerful photograph you saw. Think about why it lingered in your mind. A professional photographer knows how to create spectacular images to tell a story and it’s exactly the same for your home. Trust us, it’s worth that extra effort.

Property tags and keywords

There are specific tags buyers use when searching for a property and you will be doing yourself the world of good if you utilise them. Hashtags on social media, keywords on portals and tags on YouTube videos can all help people find your home.

Find the right agent

The most important factor. Nothing puts buyers off like an agent who doesn’t want to be there. When choosing your agent, check their track record. If the agent doesn’t care about your home, neither will anyone else. If the current housing market isn’t buoyant, you need a fantastic agent to make up for it. A great agent can generate interest when there’s not much about by using the correct marketing and working hard.

If your property has been on the market for longer than you’d like, why not get in touch? - We're here to help.

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